Project Four

For project four, I created a tri-fold informational brochure highlighting Roswell Park Cancer Institute. The front of the brochure features the name of the institute with a purple ribbon next to it. The purple ribbon is a symbol for all forms of cancer. The front also has a photograph of the institute with its address and phone number.

I was torn on what information I wanted to include in my brochure…six pages were a lot to fill, especially because I didn’t want it to be too wordy or have too many images. Inside my brochure I have pages with contact information to become a volunteer at Roswell Park, a page highlighting facts about Roswell, a page featuring RPCI’s mission statement, as well as a page dedicated to The Ride For Roswell. The back page of the brochure features an image of RPCI’s mission statement and their Facebook and Twitter account information.

I liked how Amy’s brochure that she shared with us had an accordion fold instead of opening to the center, so I mirrored her formatting and used an according fold. Using two pages, I created the brochure and printed it double-sided. I found difficulty in keeping the page order straight while I was designing the brochure. I think this was because with the way that the pages folded, the order that they were in when the page was flat was much different.

I was unfortunately out-of-town for our class critique, so I missed the designs of everyone else’s brochures. But from the work that I saw in project three from everyone, I’m sure that they were all wonderful. I have definitely noticed that the quality as well as the level of expertise in everyone’s projects has improved.